Marketing plan and final design for the Sierra Nevada License Plate to be reviewed at the March 13 meeting of the Conservancy
The Sierra Fund and Velocity7 will be presenting our Marketing Plan to sell 7,500 Sierra Nevada license plates at the Sierra Nevada Conservancy’s regularly scheduled board meeting to be held at Bass Lake on Thursday, March 13, 2008. This plan was developed by Velocity7, a Nevada City based marketing firm, in cooperation with The Sierra Fund and other Sierra partners. The Board will review the plan, as well as the final license plate design.
The Sierra Fund has led the effort to get a specialty license plate for the new Sierra Nevada Conservancy in order to ensure ongoing, sustainable funding for this crucial new state agency while bringing Sierra and California citizens into active support of saving the Sierra. We have developed partnerships among conservation groups ready to support this campaign, including the Sierra Club, Sierra Nevada Alliance, Sierra Business Council and the Sierra Cascade Land Trust Council.
Some facts:
* The plate will cost $50 for the first year ($40 goes to the Conservancy, $10 to DMV to make the plates);
* 7,500 reservations for the license plate have to be collected in one year before the license plate will be issued; and
* the Sierra Nevada Conservancy is not permitted to spend any state funds in collecting the first 7,500 reservations. After that, the SNC can spend 25% of the income from license plate sales on marketing plates to more Californians.
This campaign will be coordinated between the Sierra Nevada Conservancy and The Sierra Fund, in order to fulfill requirements of state law that forbid the use of any state funds to sell the plates. The Sierra Nevada Conservancy has signed a Memorandum of Agreement naming The Sierra Fund as their non-profit partner and spelling out roles and responsibilities. In general, the Conservancy’s role in the process is to design the plate and help advise the marketing strategy, while The Sierra Fund will fund and coordinate the campaign itself.
For more information about this campaign, contact Elizabeth “Izzy” Martin at The Sierra Fund, (530) 265-8454 x11, or izzy.martin@sierrafund.org.
