Update on the Sierra Nevada Conservancy License Plate Marketing Campaign

Nevada City, CA —

The Sierra Fund is gearing up for our 2007 project to seek 7,500 people willing to put up $50 for each Sierra Nevada Conservancy license plate. Last month the Sierra Nevada Conservancy Board of Directors indicated formal interest in putting in an application for a license plate to the Department of Motor Vehicles, and will begin developing a plate design soon.

Here's the BIG CATCH — state law prohibits the Sierra Nevada Conservancy from spending any state funds on generating the first 7,500 reservations for a license plate. The Conservancy can design the plate and submit the application, but can't spend a dime on the campaign.

That's where The Sierra Fund steps in, to serve as the lead marketing organization. The Sierra Fund will raise the money to provide the funding for this license plate marketing campaign. None of the funds for this project will come from the Conservancy.

Key partners who have funded our work on the license plate to date include the Sierra Nevada Brewing Company, Mad Will's Food Company, Sorenson's Resort, North Star Printing, KVMR Radio, SYRCL RiverTeachers, and Sierra Heritage Magazine. Funding for the much more aggressive, statewide campaign we are planning will come from select sponsors and stakeholders, such as businesses focused on recreation, tourism, or heritage economy in the Sierra. We also anticipate continuing to work closely with the many allies who were instrumental in getting the “license plate bill” (AB 84) passed in 2005/06.

AB 84 was sponsored by The Sierra Fund, and endorsed by

Planning and Conservation League

Sierra Nevada Alliance

CA/Nevada Operating Engineers

Mono Lake Committee

South Yuba River Citizens League

Rural Quality Coalition

Ebbetts Pass Forest Watch

Save Our Historic Canals

Mountain Meadows Conservancy

Alpine Watershed Group

Restore Hetch Hetchy

League to Save Lake Tahoe

Friends of Deer Creek

SVRA Advocates for Smart Growth

Wild Places


Jumping Frog Institute

River Ridge Ranch Institute

Mountain Lion Foundation

Environment California

Friends of Hope Valley

Snowlands Network

Sierra Buttes/Lakes Basin Coalition

Mariposans for Environment & Responsible Government

Sierra & Foothills Citizen Alliance

Sierra Club California

Trust for Public Land

City of Nevada City

City of Grass Valley

City of Truckee

City of Auburn

Alpine County

Mono County

Placer County

Sierra County Sheriff Lee Adams

Sierra Heritage Magazine

Coldwell Banker/Grassroots Realty

North Star Printing

Yuba Docs Medical Group

Garfield & Associates

Global CINRG, Inc.

Richard C. Burton, Attorney at Law

Sierra Nevada Brewing Company

Northstar Printing

Sugar Bowl

Sorensen’s Resort

KVMR Radio

Sierra Cascade Land Trust Council

Placer Land Trust

Sequia Riverlands Trust

Shasta Land Trust

Feather River Land Trust

Nevada County Land Trust

California Land Trust Council

Sierra Business Council