Velocity7 Communications Awarded Sierra Nevada License Marketing Plan Development Contract



Nevada City, CA—


Velocity7 has been awarded the contract to develop the marketing plan for the new Sierra Nevada License Plate.  The Sierra Fund (TSF), in cooperation with the Sierra Nevada Conservancy (Conservancy), will take the lead in planning and conducting a public outreach and marketing campaign. 

Velocity7 team principals have designed and implemented dozens of highly successful regional and national marketing communications campaigns for government, business and NGOs; developed the Sierra Nevada Conservancy Education and Communication Plan; implemented the Sierra Nevada Conservancy Logo Design Competition; and helped to facilitate development of millions in public and private Sierra Nevada conservation investments.  

“We are honored to have the opportunity to apply our professional skills to the place we live and work.  The Sierra Nevada License Plate will support the Sierra Nevada Conservancy and its mission to protect the Sierra Nevada region,” states Robert Trent, Velocity7 Director.  

“The Sierra Fund is excited to work with Velocity7 to develop a marketing plan that will be attractive to people who live, work and play in the Sierra Nevada,” states Elizabeth “Izzy” Martin, CEO.  “They did a great job with the Sierra Nevada Conservancy Logo Competition, which we served as fiscal sponsors.” 

A new California requirement for specialty plates requires 7,500 paid license plate registrations prior to issuing a Sierra Nevada license plate.  The Marketing Plan will present a strategy for selling at least this minimum number of plates.  The new plates will be available for all vehicles registered in California through the California Department of Motor Vehicles. 

By law no public funds will be used for the License Plate Marketing Campaign, however, when the 7,500 registrations have been secured, all proceeds from the sales and renewal of Sierra Nevada License Plates will directly fund the Sierra Nevada Conservancy’s efforts to protect and restore the 25 million acres of majestic landscapes in the Sierra Nevada.  

Pre-register for your Sierra Nevada License Plate by visiting: 

For more information about Velocity7, contact:

Robert Trent – Director, Velocity7
Phone: (530) 470-9292